Challenge: Develop a brand for a new grant foundation established in honor of a passionate animal lover who left behind funds to support animals in need..

Solution: Create a heartfelt brand centered around Barkley and Lulu—the beloved pets who inspired the foundation. This included designing a warm, approachable visual identity, developing a website to manage grants, share information, and accept donations, and producing branded collateral for distribution at local veterinary offices.

Result: The foundation continues to actively support animals in need today. The branding, website, and outreach materials were also recognized with the Herbruck-Fritsche Nonprofit Award at the 2019 Marketing Communications Agency Network (MCAN) annual awards.