Challenge: SupportLogic needed to create an educational yet highly interactive tradeshow experience that would simplify complex technology and attract attendees in a crowded event space.

Solution: My role focused on motion graphics and creatively reimagining modern technology through a retro lens. I transformed the platform into a series of vintage-inspired video games displayed on classic TVs, with custom booth wraps designed to mimic an old-school gaming system. This concept turned complex technology into an engaging, nostalgic experience that was both fun and easy to understand.

Result: The booth generated increased foot traffic, stronger attendee engagement, and greater overall interest in the technology.